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PRIVACY POLICY

Dear Visitor,

This Privacy Policy explains how we collect, use, and protect your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (GDPR). Please read this policy carefully before providing any personal information.

1. DATA CONTROLLER

The Data Controller is Promoest Digital Trade, located at Via Giovanni Battista Moroni, 33, 20146 Milano MI, VAT number: IT13736560965, which can be reached at the email address b.colonnello@promoest.com.

2. CATEGORIES OF PERSONAL DATA COLLECTED AND PURPOSE OF PROCESSING

We collect the following types of personal data for the purposes stated below:

  • Browsing Data: IP address, browser type, operating system, navigation data (pages visited, time spent, etc.), collected through technical cookies and Google Analytics for anonymous, aggregate website traffic analysis.
  • Registration and Purchase Data: Full name, email address, phone number, shipping and billing address, payment data (credit card, PayPal, etc.) for order processing, product delivery, and contract fulfillment.
  • Contact and Support Data: Any messages, inquiries, and feedback submitted through our customer support services.

The purposes for processing your personal data are as follows:

  • Contract Execution: Order processing, payment management, product delivery, and the provision of requested services.
  • Legal Obligations: Retention of data for compliance with tax and legal obligations (e.g., invoicing).
  • Legitimate Interests: Improving our service, analyzing purchase preferences for marketing purposes, and personalizing your shopping experience.
  • Marketing: Sending promotional communications about products and services (with your consent).

3. LEGAL BASIS FOR PROCESSING

The legal grounds for processing your data are:

  • Article 6(1)(b) GDPR – Performance of a contract (e.g., order and payment processing).
  • Article 6(1)(c) GDPR – Compliance with a legal obligation (e.g., tax data retention).
  • Article 6(1)(f) GDPR – Legitimate interest (e.g., direct marketing, website traffic analysis).

4. DATA RETENTION

Your personal data will be retained for as long as necessary to fulfill the purposes for which it was collected, and in accordance with applicable legal or regulatory requirements (e.g., for 10 years for tax and accounting purposes).

5. RECIPIENTS OF PERSONAL DATA

Your data may be shared with the following categories of recipients:

  • Third-Party Service Providers: Payment platforms, shipping carriers, hosting services, IT maintenance, tax and legal consultants, and marketing agencies.
  • Public Authorities: When required by law or for legal obligations.

These third-party service providers act as data processors and are contractually bound to process your data only for the purposes outlined in this Privacy Policy.

6. RIGHTS OF THE DATA SUBJECT

As a data subject, you have the following rights:

  • Access (Article 15 GDPR): The right to request confirmation of whether your personal data is being processed and to access that data.
  • Rectification (Article 16 GDPR): The right to request correction of inaccurate or incomplete personal data.
  • Erasure (Article 17 GDPR): The right to request the deletion of your personal data in certain circumstances.
  • Restriction of Processing (Article 18 GDPR): The right to request a restriction on the processing of your personal data.
  • Data Portability (Article 20 GDPR): The right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Objection (Article 21 GDPR): The right to object to the processing of your personal data in specific cases.

You may exercise your rights by contacting us at b.colonnello@promoest.com. Additionally, you have the right to lodge a complaint with the relevant supervisory authority.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies to enhance the user experience. Necessary cookies are required for the proper functioning of the site, while analytical cookies are used to gather anonymous data regarding website visits.

For further information on cookies used on our website, please refer to our [Cookie Policy].

8. INTERNATIONAL DATA TRANSFERS

Your personal data will be processed within the European Union. However, if some of our service providers use platforms or servers located outside the EU, data may be transferred to third countries. In such cases, we will ensure that appropriate safeguards are in place, such as the use of Standard Contractual Clauses approved by the European Commission.

9. DATA SECURITY

We have implemented appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

10. UPDATES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page, with the date of the latest update clearly indicated.

11. DEFINITIONS

  • Personal Data: Any information related to an identified or identifiable natural person.
  • Processing: Any operation or set of operations performed on personal data, such as collection, storage, use, or disclosure.
  • Cookies: Small text files stored on your device that enhance the browsing experience.